How IR Teams Can Reduce Interpretation in An AI-Enabled Market
Investor relations teams have moved quickly from experimenting with AI to using it for research, data analysis, drafting and executive preparation. The next challenge is using it with greater precision, without losing company context, executive voice or human judgment. At the same time, AI is changing how market participants search, summarize and interpret company communications, with implications for investor expectations and valuation. In this practical session, Kathleen Perley, founder and CEO of Adair, will examine AI’s role on both sides of capital markets communication: how executives and IR teams use it, and how the Street uses it to interpret what companies say. She will explore where AI adds value, where it reaches its limits and how language, context and consistency can help narrow the gap between management’s intent and the market’s understanding. Attendees will leave with a clear framework for deciding what AI can take a first pass on, where human judgment must remain central and how to assess whether a tool has the context a task requires. Designed for IR professionals and the executives they advise, this tool-agnostic session offers practical guidance they can apply immediately.