Reminder! NIRI D*FW May Luncheon: Financial Media Insight and Q&A

On May 30, join journalists from The Wall Street Journal, Bloomberg and The Dallas Morning News and your fellow NIRI members as we discuss the current state of the media industry, learn what motivates these writers in their coverage, hear how they most want to interact with IR officers.

Our moderator will also ask these seasoned reporters questions such as:

• How does your outlet define background, or off-the-record?
• Is the news release dead?
• What are keys to getting our news included in each outlet?
• How do I make my news a media story?

You will also have time to ask these senior business writers your own questions, so put your thinking cap on.


Ed Dufner, Team Leader, U.S. Industrial/Aerospace Team, Bloomberg

Ed Dufner is the team leader for Bloomberg covering industrial and aerospace industries. Previously he has been the Assistant Managing Editor, Business for The Dallas Morning News and a reporter for the Abilene Reporter and Arlington Daily News. Ed has a B.S. in Journalism from Northwestern University.

The Wall Street Journal
Leslie Eaton, U.S. Energy Editor, Texas Bureau Chief

Leslie Eaton is the U.S. energy editor for the Wall Street Journal and chief of the Texas bureau, supervising eight energy reporters in North America and coordinating with a team of correspondents and editors around the globe. She joined the Journal in 2008 as deputy chief in Dallas, and played a key role in the paper’s prize-winning coverage of the Deepwater Horizon disaster and its aftermath. She was a correspondent at the New York Times for more than a decade, and previously worked at Barron’s, Dow Jones’s iconoclastic business magazine. She has a M.S. from the Columbia School of Journalism and a degree in history from Yale.

The Dallas Morning News
Mitchell Schnurman, Business Columnist

Mitchell Schnurman has been writing about business news in North Texas for more than 25 years and has been a columnist since 2001. He joined The Dallas Morning News in 2012 after working at the Fort Worth Star-Telegram and Dallas Times Herald. He championed the lifting of the Wright Amendment, supported the American Airlines-US Airways merger and often weighs in on tax breaks for developers.

Seven times, he’s been named one of the country’s “Best in Business” columnists by the Society of American Business Editors and Writers.

1 CPE credit will be offered for this event
When: Friday, May 30, 2014
11:30 a.m. Networking
12:00 p.m. Program
Where: Lawry’s Prime Rib
14655 Dallas Parkway
Dallas, TX 75254
Cost: Free for NIRI D*FW Members
$35 for Non-Members
Register Today!